In October 2023, Tennis Australia revealed its new masterbrand identity. Crafted by the award-winning creative agency, Hulsbosch (the team behind iconic Australian brands such as Qantas, Woolworths, Channel 7 and many more), the new look has brought fun, energy and playfulness to the forefront of our sport’s brand.

Tennis Australia’s brand refresh has sucessfully driven record visibiltiy and awareness for tennis in Australia and we’re looking forward to carrying this momentum through to Tennis World.

Located at six venues across Australia, Tennis World is home to thousands of tennis players of every age and ability from day one beginners, to Grand Slam champions. It’s fitting then that our new logo sits comfortably alongside Hot Shots Tennis, Cardio Tennis and the Summer of Tennis events.

“The Tennis World brand was created to align with Tennis Australia – using the new design system implemented in our new rebrand – while allowing Tennis World to have its own unique identity. A bouncing tennis ball across a globe creates the letter W, creating dynamic movement that shows our playful world of tennis.”

Daniel Frawley – Senior Graphic Designer, Tennis Australia

Whether you’re here to hit the court with mates, jump into class, or give Cardio Tennis a crack, we want to make you feel part of our playful world of tennis. We believe our new logo helps achieve exactly that.

Thank you to Hulsbosch and the Tennis Australia Creative Studio for their work in designing our logo. We can’t wait to see it come to life across our venues and believe the refreshed look aids our continued effort to enhance our customer and member experience.

Click here to read more about Tennis Australia’s new look.